WELCOME TO ROCKVILLE GENERATIVE IDENTITY

I was tasked to create a generative identity for the music festival Welcome to Rockville which is hosted in Daytona Beach yearly. I ended up using Javascript to create a simple and clean logo with an amplifier shape that randomly generated the size of the speakers each time the page reloaded. My mentality with the silhouette of the amplifier was to create a striking but easily identifiable icon that could be used across various promotional material as well digital assets.

 

Here is a link to the generator embedded in video below. 

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